Armando Heredia {creative}


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Smudges, As Much As I Can See So Far
Smudges,
As Much As I Can See So Far
A collection of essays by Armando Heredia


Locations of visitors to this page
Creative.
cre-a-tive: [kree-ey-tiv]
–noun
1. A person or entity that is skilled and employs his or her time in creativity.

Armando has worked as a creative in the professional field since 1990. His passion is to be able to offer creative solutions for marketing, promoting and educating. He has applied his creative skills in advertising, marketing, industry, education and ministry.
Skills
Over 12 years in the Macintosh Platform.
Over 6 Years cross platform

Logo Design, Web Design
Macromedia Freehand, Macromedia Dreamweaver, Adobe Photoshop, Adobe GoLive, Adobe ImageReady

Video Production
Script, Direction, Production, Post-Edit
Adobe Premier Pro

Print Design, Art & Creative Direction
Quark Xpress, Adobe Photoshop, Multi-Ad, MacroMedia Freehand

Multi-Media and Electronic Presentation
MS PowerPoint, Macromedia Director,
MediaShout, Adobe After Effects

Creative Writing
Persuasive
Editorial
Inspirational
Curriculum Development

Illustrating
Traditional
Digita

lPublic Speaking
Motivational
Educational
Inspirational
Training

Photography

Retail
Fine Art
Construction

Dramatic Reading
MisterReader.com

Training
Staff Development
Children/Youth Ministry
Culture Awareness
Media Ministry

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Regular published rate:

1. Design Work
Design work varies depending on the subject matter. With any campaign every element should coordinate, print (internal and external), web, video, collateral. Your company’s presentation in its resources as well advertising in national publications should be constructed and implemented in the same manner. Until the campaign is established or a project goal is created there really is no way to accurately quote a set price for design work.
$75.00 per hour

2. Web Design

Take advantage of the connectivity of today’s world through the internet. A well designed website can be a great part of your company’s advertising tools. Your site should work in conjunction with the other aspects of your campaign or resources.
A basic website begins at $1,500.00 or $75.00 per hour.

3. Video Production

Video production for broadcast; Internet, multi-media cd’s, and dvd’s should be an integral part of your campaign. Presenting your company with this medium does several things:
1. It gives your company a modern feel.
2. It controls the mood of the information given.
3. It conveys information as in-depth or simply as you decide.$100.00 per hour.
Day rate for video production and post-editing is $600.00 for an 8-hour day.

4. Multi-Media Presentation Development
Development of multi-media materials works hand-in-hand with prior image design and video production.
$100.00 per hour.

5. Consulting

$25.00 per hour for the following services:

Image Control Standard
Department heads, employees, advertising venues and others unwittingly mar the image of your company by using outdated, photocopied or poorly reconstructed versions of your logo. This can happen by them not having access to an approved logo source and/or by not being given guidelines for how to use the ministry name and logo. We can and should put together a standardized logo resource (online or ondisk) and allow only that logo or image to be used within a set guideline. This is very important. Every piece of literature from letterhead to advertisement that bears your name should have the same quality standard, always.

Print Coordination

Print cost has a wide range of variables: paper stock, number of colors, embossing, quantity, etc. I can help establish a relationship with a print house (unless your company has one already) and transfer files and information to them. Most printers will be willing to give price breaks to an entity that is willing to establish a long term, multi-item print effort.

Brainstorming & Creative Direction
I will meet with staff and discuss ideas and direction for an effective campaign for promotions, resources (video cd’s, website, information packets, etc.), advertising for magazines, billboards, and multi-media. This is essential to an effective overall campaign.

Staff Development
Training sessions for your staff on culture, tools and techniques. Focused speciaty areas include: youth culture, youth ministry, media development and usage, children's ministry, discipleship and process growth.

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Retainer Program:

Gold: $1,000.00 per month (6 month contract)

$25 per hour flat rate for any graphic and/or web design, video and multi-media production
40 hours per month
Save $2,000.00 per month for design work or $3,000 per month on video production.
See published rates above.
Consulting Fee $10.00 per hour

I will consider coming onsite at the gold level for a 40 hour work week. All travel, housing and a $25 per diem will be paid by the client.

Silver: $800.00 per month (6 month contract)

$40 per hour flat rate for any graphic and/or web design, video and multi-media production
20 hours per month
Save $700.00 per month for design work or $1,200.00 per month on video production.
See published rates above.
Consulting Fee $15.00 per hour

Bronze: $500.00 per month (6 month contract)

$50 per hour flat rate for any graphic and/or web design, video and multi-media production
10 hours per month
Save $250.00 per month for design work or $500.00 per month on video production.
See published rates above.
Consulting Fee $20.00 per hour

How do you benefit?

In today’s fast-paced media-driven market, maintaining your company’s image through the web, graphic design, videography and marketing efforts is at an all time high in importance. Unfortunately, the cost that can be involved can be staggering. You hired a professional to kick things off for you, so how do you maintain this great image you’ve invested in and continue to generate new and creative ideas? A retainer contract is the perfect solution! A retainer contract is summarized by the following:
  • Guaranteed amount of “prioritized” service time – Retainer clients are always given a higher priority when it comes to projects – which are usually needed “yesterday” already.
  • Substantially discounted design & service rates.
  • Typically set for 6 or 12 or longer month terms.
  • You instantly have a pseudo-in-house Creative Department – at your call and your service!
What do you get?
  • Graphic Design Services – full service graphics and design.
  • Website tasks: New pages, updates, graphics, Re-occurring updates (Calendars, News/Events sections, etc.)
  • Videography, script, production and post-production.
  • Multi-Media development - combining all of your elements in to interactive on-line and/or on-disk electronic mediums.
  • In-person, over the phone or email technical support.
  • In-house consultation - design, advertising, marketing services.
  • A flat rate for all services (except consulting). I have four basic hourly rates, Graphic Design - $75.00, Web Design - $75.00, Videography - $100.00, Multi-Media Development - $100.00. A Retainer Contract flattens the rate to a set amount, depending on the Retainer level (see levels above).

    Please contact me if you are inerested in more information about retaining my services on a six month contract. Email me or call 618.444.2381.

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